Are You Making the Most of Your CRM?

A customer relationship management system can be a vital tool in helping your business grow, regardless of your company size or industry. It’s estimated that more than $36 million will be spent on CRMs by the end of 2017. As adoption continues to increase, it’s important to understand how to get the most out of your tool. A good system can help managers understand their reps’ pipeline, build customer relationships and grow revenue. It can also increase customer satisfaction and retention.

Did you know only 47% of all companies have a customer relationship management system? On top of that, only 43% of those companies use fewer than half the features available.

Adoption Requires Discipline 

The majority of companies that adopt a CRM to measure their sales team’s performance face three major issues:

  • Reps must manually enter their data after each call, which takes time away from selling and effectiveness
  • Inaccurate or missing data can cause problems for managers when forecasting
  • Data needs to be continually updated

The Rise of the Mobile CRM

According to Gartner, over half of CRM deployments in the near future will be cloud-based. This seems to be the more preferable choice over installed CRM in terms of security, time and cost. Almost 50% of users can now access their companies CRM from a smartphone or tablet changing the way salespeople sell and manage their customers and prospects.

If you are interested in learning more check out our new infographic 10 CRM Statistics Successful Sales Managers Need To Know.

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