Customer support can make or break a company. It has been said that only 1 out of every 26 customers will complain, but 91% of unhappy clients who say nothing eventually look for another vendor.
If that weren’t bad enough, 58% of clients who leave because of a negative experience with your support team would never do business with your company again.
It is also 5 to 10 times more expensive to acquire a new customer than it does to retain one.
Nothing is perfect in life, especially when it comes to technology. But, when something isn’t working the way it was designed, taking the time to call customer support can be a frustrating experience.
There are somethings companies can’t control, but bad customer service is not one of them. Remember customer retention starts with excellent customer service.
Check out our new infographic with the top 14 customer support activities that could be costing your company Business & money.