World’s leading provider of Do-Not-Call Compliance and Sales Intelligence solutions selects Bria as basis for its updated mobile apps
Vancouver, BC, Canada — March 11, 2014 – CounterPath Corporation (NASDAQ: CPAH) (TSX: CCV), a leading developer of award-winning desktop, tablet and mobile VoIP software products and solutions, today announced it has entered into a licensing and distribution agreement with Gryphon Networks, the leader in marketing compliance and sales intelligence solutions, adding new capabilities to Gryphon’s mobile solutions and further empowering its clients’ dispersed and mobile workforces.
Gryphon Networks is the only provider of fully automated, integrated, and real-time sales intelligence and marketing compliance solutions for dispersed sales and marketing organizations. More than 600 clients including the world’s top banks, healthcare and insurance firms rely on.
CounterPath’s technology enhances Gryphon’s Do-Not-Call compliance and Sales Intelligence offerings with new mobile features that include several pre- and post-call capabilities, such as data entry, call playback, and campaign management, as well as support for a broader variety of devices including iPhone, iPad, Android and BlackBerry smartphones and tablets. This will increase ease of deployment across a broader array of device types and offer new functionality to users and gives sales managers visibility into detailed sales performance data, whether employees are making calls in the office, at home, or on the go.
“After a rigorous selection process, we chose CounterPath as our mobile partner,” Rick Boudrieau, CTO of Gryphon Networks. “Their Bria solution enables us to add new features and custom branding options to our mobile apps. As a result, they will be easier for users, more insightful for managers, and more effective for businesses trying to get the most out of distributed sales teams that use mobile devices for sales calls outside of centralized call centers or offices.”
“We welcome Gryphon as a new channel partner for CounterPath. This partnership with Gryphon demonstrates the versatility of Bria. It showcases how CounterPath’s mobile offering can provide turnkey solutions across a variety of uses and industries. As a leading provider of Marketing Compliance and Sales Intelligence services, Gryphon needs a mobile product that allows its customers’ dispersed sales workforce to remain fully compliant with all Do-Not-Call regulations, and provide sales management with visibility into their team’s activities and effectiveness, regardless of location or device,” said Todd Carothers, Executive Vice President Marketing and Products at CounterPath.
Gryphon will release the new Bria-enabled features to its mobile app users in the second quarter of 2014.
CounterPath’s unique offering includes options for call centers to add in branding and technical requirements that will help them differentiate their customer service capabilities. Several Bria call center delivery models are available in order to suit different customer needs. Bria can be customized to include or limit specific features and its user interface can branded and customized. Customers can also choose to integrate Bria with existing technology via CounterPath’s softphone SDK, softphone API or third party API extension.
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