CRTC Announces Another CASL Violation: PlentyofFish Media, Inc. Pays $48,000
March 30, 2015
As we reported earlier this month, the CRTC has issued its first fine of $1.1 million under the newly enacted Canadian Anti-Spam Law (CASL). At that time, the CRTC had promised that other investigations were underway, and they held up their promise earlier this morning when they announced the second CASL violation against dating website, Plentyoffish Media, Inc.
Plentyoffish Media allegedly sent commercial emails to registered users of its online data website that did not contain an unsubscribe mechanism that was set out clearly and prominently, and that could not be readily performed, as required by CASL, effective July 1, 2014.
The alleged incidents occurred between July 1, 2014, and October 8, 2014. As part of the undertaking, in addition to paying $48,000, Plentyoffish Media must develop and implement a compliance program for compliance with CASL including the training of employees and the creation of support policies and procedures.
The CRTC again cautioned businesses marketing to Canadian recipients that a number of investigations are underway and more violations will be announced. Stay tuned!
Navigating the state and federal regulatory maze while mitigating risk is becoming more daunting every day for compliance leaders. Especially when dealing with agents in branch offices, reps using personal phones, or independents and BPOs marketing on your behalf. For almost 20 years, Gryphon has protected the largest and most valued brands in banking, insurance, manufacturing and home services from headline risk, brand damage, and costly fines associated with outbound marketing violations.
Avoid TCPA and DNC fines. Protect your business from TCPA and DNC Risk. The Cost of non-compliance extends far beyond the risk of fines. Since 1998, Gryphon’s highly patented suite of compliance services provides bulletproof compliance and protection from headline risk, brand damage, and costly penalties.
Our services apply all legal exemptions to those laws to help your business grow, and our experts provide customized consulting and support with expanding regulations. Bullet-proof compliance is only half the equation used to solve TCPA and DNC compliance issues. Gryphon’s intelligent cloud engine automatically applies legal exemptions (opt-ins) to make sure you are not over-suppressing legal contacts who want to hear from you. Gryphon’s Secure Cloud engine unlocks your largest marketable universe to maximize your outreach and protect every opportunity.
As if uncertain economic conditions weren’t presenting enough of a challenge for organizations going into 2023, risk is also expanding in the form of constantly evolving Do-Not-Call (DNC) and TCPA…
When considering your business outlook for 2023, have you accounted for the laundry list of ever-changing marketing compliance regulations that your sales organization must follow to avoid costly fines and…
As organizations are growing their tech stacks to assist their remote and hybrid teams through the sales process, a conversation intelligence (CI) tool can offer insights into prospect and customer…
Learn more about Gryphon