On Monday the Federal Communications Commission (FCC) called on the industry to start preventing robocalls within a year — or they will have to step in. This includes establishing a system to prevent robocallers from calling with a false number to make it easier to track the origin from calls.

“We need call authentication to become a reality — it’s the best way to ensure that consumers can answer their phones with confidence,” said Chairman Ajit Pai. “By this time next year, I expect that consumers will begin to see this on their phones … If it does not appear that this system is on track to get up and running next year, then we will take action to make sure that it does.”

Solving Robocall Spoofing

The FCC sent letters to voice providers to inquire where they are in the process of implementing caller authentication protections. Those who had established these protections were commended, while those who have yet to make progress were urged to join the fight against robocalls.

The Commission began its fight against robocalls in 2017 by asking for feedback on how to address spoofed robocalls, and has since accepted the SHAKEN/STIR proposal for industry-wide call authentication. To further combat these calls, the FCC continues to hand out massive fines to robocallers.

Learn how to protect your organization from spoofing fines and other marketing penalties.

New Telemarketing Sales Rule Provisions and What You Need to Know

While the Federal Communications Commission (FCC) has kept companies busy with a flurry of newly proposed (and enacted) legislation over the last few months, their partner, the Federal Trade Commission…

The Power of Branded Calling in Telemarketing

There are millions of unknown calls made per week to US consumers and of those calls, only 11% are answered*. Consumers receive calls from unknown numbers and don’t pick up…

Understanding TCPA Compliance

What is the TCPA? Understanding TCPA compliance begins with recognizing the foundational legislation that governs it. The Telephone Consumer Protection Act (TCPA) was enacted in 1991 by Congress to combat…