Is there a Secret to Being Successful in Sales? We Spoke with Bob Burg Co-Author of Go-Givers Sell More to Find Out. Salespeople are always looking for new sales strategies to help make them successful. Unfortunately, there is no magical formula for sales success. We all know that the traditional sales  process includes prospecting, qualifying, presenting, overcoming objections and closing. While those things are important, does a salesperson’s ability to close or build rapport translate into being great at sales?