Picking a Sales Tool

What is better: an intricate, complex sales tool or one that does 1 or 2 things well?

The answer depends on a multitude of factors such as industry, cost, objectives, etc. However, one of the more important questions to consider is – who is using it?

Imagine you have two calculators:

  1. The Texas Instruments TINSPIRECXEZTRP – the top of the line scientific calculator with every feature a nerd could want.
  2. A 10-year-old Casio – Your younger brother’s middle school calculator that is great for the MDAS of PEMDAS.

The back-office analyst at your company would require the advanced scientific calculator, while the Casio would not be nearly sufficient. On the other hand, the sales rep looking to calculate this month’s commission wouldn’t be able to turn on the TINSPIRECXEZTRP.

Apologies for the lame analogy, but the same is true with sales tools. Yes, some sales teams thrive on having elaborate sales processes connecting a CRM with various enablement tools. In many cases, the ROI is there. In other cases, it’s too complex and in addition to acquiring shelf-ware, the team becomes less effective due to the process burden and lack of accurate information.

We have seen that the above is especially true for larger sales teams, that are transactional and facing high turnover rates. Managers don’t have the time or budget to constantly train new users on what they’re selling in addition to the tools they should be using. Likewise, many of these salespeople don’t care, want and in some cases aren’t able to learn any complex tool.

In short, for some sales teams, there is an inverse relationship between complexity and usage.

If you are looking to establish a sales process that will provide the necessary information while being simple enough for your team: Visit Gryphonnetworks.com to see how our proven process has been increasing sales effectiveness by 20% for almost 20 years.

What is DNC scrubbing and how there is a better way to compliance

Many businesses rely on Do Not Call (DNC) scrubbing tools to comply with Federal, State, and other regulations as they face the challenge of maintaining marketing compliance. But, with the…

The latest in DNC and TCPA compliance: Navigating the changing landscape with Michele Schuster

In the fast-paced world of marketing compliance and consumer debt collection, staying up to date with the latest regulations and maintaining compliance is crucial for businesses. The ever-evolving regulatory landscape…

Gryph Compliance Now Available on NICE CXone

Gryphon.ai meets real-time compliance needs for enterprise customers on NICE’s award-winning cloud–native CXone platform BOSTON, Wednesday, August 2, 2023 — Gryphon.ai today announced its Gryph automated compliance and collections solution…