Gryphon Networks Delivers Greater Visibility to Sales Managers in Latest Platform Update

BOSTON–(BUSINESS WIRE)–Gryphon Networks, a leader in sales intelligence and marketing compliance solutions, today announced the latest version of its award-winning Gryphon Sales Intelligence Platform. The updated platform provides more detailed, real-time insight into sales rep activity with individualized “rep dashboard” views that display gap-to-goal metrics and peer comparisons, enabling managers to coach and train in a more focused way. The activity data can be accessed on any device at any time, meaning managers will have an always-updated view of which activities are driving results and can manage teams to a measurable standard of selling success.

The cloud-based Gryphon Sales Intelligence platform automatically captures the detailed activity of every sales telephone call at the network level across any region, team, or office regardless of the type of phone used to make the calls. As agents make phone calls from mobile phones, branch offices, home offices, or PCs and CRM systems, Gryphon’s carrier-grade network intelligence captures activities, call audio and outcomes so managers retain much-needed visibility and context into phone-based customer interactions.

This call activity is analyzed and presented in real-time in the Gryphon Sales Performance Dashboard to provide managers with an actionable, intuitive “window” into the sales behaviors that matter.

“Managing sales reps to an objective, a measurable standard has been the holy grail of data-driven sales team effectiveness, and CRM only solves half the problem,” said Eric Esfahanian, senior vice president of Gryphon Networks.“True sales intelligence needs to be device-independent, always on, always up-to-date, and always accurate. The new features in our Sales Intelligence Platform put the most relevant call activity data in the right context to better manage reps and teams, train to a proven activity template, and improve reps ability to be successful.”

New features and functions in Gryphon Sales Intelligence Platform include:
Entity View: This view allows managers to get an individualized “rep dashboard” for use with coaching. Any entity (region, office or rep name) can have a dashboard displayed of all activity and gap-to-goal metrics with a simple click. Data is pulled and calculated in real time to provide an up-to-date view into performance against other reps, teams or regions defined by a hierarchy.
Campaign-level reporting: Call activity can now be tracked by calling campaigns to improve execution and measurement in a far more detailed way.
Outcome Effectiveness Ratios: This report provides the ratio of call results against the total number of customer conversations to capture and optimize rep effectiveness by day, week, month etc.

Read more: The Best Indicators of Selling Success Might not be the Ones You Track Today

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About Gryphon Networks
Gryphon Networks provides cloud-based technology and systems that automatically capture, control, and visualize sales and marketing activity from any device to improve management effectiveness and reduce risk. More than a dozen Fortune 100 clients, including some of the largest banks, brokerage, insurance, and consumer services firms, are among Gryphon’s 300+ clients in North America.