CHAPTER 1: THE DISCONNECT BETWEEN SALES STRATEGY & EXECUTION
This first chapter of Gryphon Knows looks at how planning and creating an effective sales strategy is at the top of any sales leader’s mind, regardless of industry.
This process involves a comprehensive understanding of the business sales cycle, as well as intimate knowledge of your own sales team’s motivation and personal goals. Without complete alignment with sales; execution will suffer, AND YOU WILL MISS YOUR GOALS. This chapter contains real-world examples and best practices designed to help sales leaders translate essential strategy into the revenue-boosting activity that delivers sustained results.
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