Wyndham Destinations is the largest vacation ownership business with more than 245 vacation club resort locations across the globe. They use a phone-based marketing strategy to acquire new customers and upsell existing customers.
Through internally owned and operated contact centers, as well as third-party outsourced centers throughout North America, Wyndham Destinations manages a large volume of outbound calls soliciting their vacation ownership packages.
Read on to see how Gryphon helped Wyndham Destinations meet their regulatory compliance objectives and gain overall brand visibility for over a decade now.
The Compliance Challenge
Wyndham Destinations faced a challenge of lacking the in-house resources and expertise needed to monitor the vast landscape of Do-Not-Call privacy regulations, especially when outsourcing much of their telemarketing efforts.
They struggled to find a way to effectively and compliantly market without violating all the ever-changing telemarketing and Do-Not-Call (DNC) regulations on a federal, state and industry level.
After conducting research and performing their due diligence on all available solutions in the Marketplace, they recognized they had two options:
- The Internal Approach – Continually scrub their calling lists and, attempt to remove all numbers that posed any sort of regulatory risk.
- The Outsourced Approach – Partner with Gryphon.ai, the only provider of automatic, real-time cloud-based call blocking.
Wyndham Destination’s executive leadership feared hefty monetary fines (up to $50,120 per call) and, more importantly, brand damage because of marketing to the wrong person at the wrong time. They recognized how difficult it was to manage all available Do-Not-Call registries.
In addition, they needed to manage all the real-time requirements needed to comply with ported wireless data, proprietary inhouse DNC list requests and call curfew, holiday and state of emergency prohibitions at multiple locations utilizing different calling systems and diverse telephone carriers.
As a result, Wyndham Destinations elected to go with Gryphon to help them meet all regulatory requirements.
Gryphon’s Compliance Solution
For nearly 20 years, Gryphon has delivered patented, failsafe, network-based Do-Not-Call compliance technology to protect companies who market to consumers. The robust, ever-updated cloud database accounts for all real-time aspects of DNC, like constantly changing compliance data and calling hour prohibitions.
Additionally, clients gain access to the Gryphon web portal to view and manage their call event history, existing business relationship (EBRs), and proprietary IDNC requests across their entire enterprise.
The Gryphon solution takes the regulatory risk out of our clients’ hands, and indemnifies them in the case of violation, so that they can focus on the tasks most relevant to their business.
The Results
Gryphon’s Do-Not-Call technology has processed billions of calls made from Wyndham Destination’s internal marketing locations and third-party call centers throughout North America. All their outsourced vendors are required to call through the Gryphon Secure Cloud platform as part of their executed vendor agreement to ensure indemnified compliance through a centralized, corporately managed, dynamically changing database.
Since the implementation of Gryphon’s compliance services, Wyndham Vacations has been successfully able to navigate the fine balance between marketing success and regulatory compliance.
As a Gryphon client, they can continue with a successful phone-based solicitation strategy, while maintaining the necessary levels of compliance with all DNC and telemarketing rules and regulations in their US and Canadian calling territories.
Is your organization protected against hefty regulatory fines? Start your compliance journey and contact Gryphon.ai today.