Sales engagement applications (SEAs) are designed to streamline daily seller workflows and guide decision-making processes. By capturing activity data and providing a seller-centric user experience, SEAs help optimize B2B seller productivity and effectiveness.

The Gartner Market Guide for Sales Engagement Applications recognized Representative Vendors.

The report includes:

  • Recommendations for organizations looking to implement an SEA
  • The impact of GenAI on SEA UX
  • How CRM data interoperability can help prevent compliance violations
  • And more!


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Gartner Market Guide for Sales Engagement Applications