Regulatory update: Wisconsin’s prohibition of caller ID spoofing

Wisconsin senate bill 531 has passed, making caller identification (ID) spoofing illegal. Here is what you can expect.

Overview of the new rule

The bill prohibits a telephone solicitor from blocking the transmission of caller ID information, prohibits callers from knowingly transmitting misleading or inaccurate caller ID information through a telephone call or text message with the intent to defraud or wrongfully obtain anything of value (including personally identifiable information), and prohibits callers from knowingly transmitting misleading or inaccurate caller ID information for any purpose. 

There are few exceptions:

• Caller may transmit the name of the seller on whose behalf the phone call is placed
• Caller may transmit the seller’s customer service phone number if an individual may call that number to make a do-not-call request during regular business hours

Exemptions can also be made for transmissions in connection with authorized activities of law enforcement agencies or if a court order specifically authorizes the use of caller ID manipulation.

Fines for violating these prohibitions range from $100-$10,000. This law is effective April 1, 2025.

What this means for your business

This new legislation may result in increased compliance burden for your organization. New definitions and prohibitions increases the potential for penalties, fines, and audits due to non-compliance. 

How Gryphon can help

Gryphon can help your business by streamlining contact and consent management and empowering efficiency:

• Gryphon fully supports client frequency controls for outreach along with calling hours and other critical compliance factors in geographically specific areas
• Gryphon’s comprehensive compliance solution covers manual and automated calling, ensuring adherence to DNC/TCPA regulations and other jurisdiction-specific rules
• Efficiently manage and track customer contact preferences and express written consent using Gryphon’s exemption/consent management engines to stay ahead of evolving compliance requirements. 
• Gryphon’s ONE platform, with its carrier-grade infrastructure, provides scalable, reliable, and accurate compliance solutions tailored to evolving regulatory landscapes
• Gryphon’s platform offers real-time compliance support and comprehensive event logging, providing clients with the assurance of compliance and protection against legal risks

The Gryphon ONE Platform

1. Revenue optimization: The ability to legally expand the marketing contact universe, by tapping into compliance areas currently over-suppressed and/or underutilized
2. Regulatory enforcement with speed and efficiency: Gryphon enforces regulatory compliance across internal and third-party entities for DNC/TCPA, data management, and other rules
3. Comprehensive logging, access, and delivery: Gryphon ONE platform logs every event, providing transparency through dashboards, push reports, and other data exchange methods
4. Complexity management: As regulations evolve, Gryphon simplifies the complex landscape of jurisdiction-specific rules, ensuring adherence to protect brand reputation
5. Thought leadership in compliance: Gryphon provides nearly 25 years of expertise in contact compliance, ensuring guidance across companies of all sizes

In a landscape where compliance is non-negotiable, Gryphon’s ONE platform stands as a robust solution to navigate the complexities of compliance, offering unparalleled support for businesses aiming to protect their brand reputation and shareholders. 

If you are looking for a compliance solution to help with the ever-changing regulatory landscape, contact us today.

Please note that the summary provided herein is for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.