Gryphon ONE for Marketing

Modern marketing demands balancing expansive reach with strict compliance regulations. A robust marketing compliance framework empowers organizations to optimize outreach, recover valuable contact information, and align strategies with legal standards.

How Contact Compliance Expands Audience Reach & Boosts Marketing ROI

Marketers are in a high-stakes balancing act: reaching the right audience at the right time while navigating an ever-evolving web of compliance regulations. Learn how embedding contact compliance into your marketing workflow can help enterprise organizations achieve greater reach, enhanced ROI, and increased efficiency in this whitepaper.

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Benefits

Leverage consent management and real-time audit-readiness to increase your marketable universe of contacts.

Lead recovery

Retrieve and utilize compliant contact information to re-engage prospects effectively.

Manage consent

Tailor permissions to meet organizational and regulatory standards.

Audit-readiness

Ensure compliance both before and after every conversation through in-depth reporting and traceability.

Marketing Use Cases

Launch Campaigns with Real-time Compliance

Real-time omnichannel campaign screening provides a robust mechanism to mitigate compliance risks.

  • “Go” or “No Go” Decisioning: Validate campaign compliance at the point of initiation with comprehensive reporting on why interactions are blocked.
  • Comprehensive Screening Parameters: Evaluate campaigns for compliance with regulations such as TCPA/DNC rules, legal calling hours, mobile restrictions, and avoidance of known litigators or plaintiffs.
  • Record Retention: Ensure blocked communications are flagged without being removed from databases, preserving data integrity.
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Customize Compliance Controls

Implement zero-party data strategies and minimize over-suppression.

  • Established Business Relationships (EBRs): Maintain outreach to contacts with whom a prior relationship exists.
  • Express Consent and Personal Relationships: Use explicit permissions and agent-prospect relationships to guide outreach.
  • Opt-Down Functionality: Allow prospects to select preferred communication channels and offers for a tailored experience.
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Expand Reach Without Increasing Risk

Balance broad outreach with consistent regulatory protections.

  • Pre-Scrubbing Campaigns: Attribute data intelligently to meet compliance standards, including TCPA, DNC lists, mobile regulations, and state-specific rules.
  • Regulatory Compliance: Incorporate validations like reassigned number database, call frequency restrictions, and disclosure requirements.
  • Automated Auditing and Reporting: Utilize customizable reports to streamline compliance tracking and future campaign design.
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