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These on-demand sessions feature Gryphon AI experts unpacking strategies, solutions, and the technology roadmap designed to help sales, marketing, and customer experience teams grow revenue, reduce risk, and stay ahead of the curve.
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Thank you for taking the time out of your busy schedules to attend Griffin's webcast series. My name is Mark Butti, insurance industry leader here at Gryphon AI. And throughout this series, we'll explore the visionary challenges and opportunities for intelligent contact compliance, detailing why it should be a part of your outreach strategy, gauging your organization's maturity, and how to understand the risks of contact strategy as well as extending the reach of your organization, as well as a myriad of other topics. So I invite you to sit back, enjoy these informational sessions, and please feel free to share and bookmark these videos with others. If you're already a client, thank you again for your partnership and patronage, and please feel free to reach out to your customer success manager or account executive if you have any questions or concerns. As a level set, GryphonAI is a leader in the intelligent contact compliance space. I think most of you are wondering, well, what is that and how can I benefit from this type of service? Well, Gryphon AI helps organizations of all sizes and varieties, navigate the complexities of regulations as it dictates to maintaining compliance for outreach to B2B as well as B2C types of situations. And many of those are the TCPA, do not contact, Fair Debt, Consumer Financial Protection Bureau, in the realms of sales, marketing, servicing, as well as consumer collections across both the US and Canada. And really our organization stresses the fundamentals of intelligent contact compliance before, during, and after every single interaction. And that is for marketing use cases, sales, consumer debt collections, as well as servicing. And there's a good reason for this. And let me lay a little bit of, the groundwork as to what organizations often miss when it comes to understanding how this can be beneficial to their outreach and why other groups like marketing and sales would benefit greatly from intelligent contact compliance. First and foremost, if you use the graphics on the screen as a representative base for your contact, your contactable base, pardon me. Well, first and foremost, you'll see over one year time that over the the progressive of the year through outreach and a number of other, capabilities, often the base gets fatigued and that leads to a number of increasing internal do not contact requests, whether numbers have been disconnected or reassigned and they lose the consent to send say SMS messages to those individuals. And what we're seeing here out of the entire US population of three thirty million, approximately zero point one percent of them or three hundred and thirty thousand are on what are known litigators and professional plaintiff lists. And these are people who are habitual offenders trying to entrap organizations, in simple missteps and then launching class action suits in order to benefit financially from them. And then finally here, what you're going to see is often there are no legal auditable exemptions applied to the outreach. And if you think of your organization's total contact strategy, it's gonna involve a number of different channels, so many different technologies, and often those are decoupled from one another and there is no cohesion in and amongst a standardized way to not only document and detail how things like legal exemptions have been applied to that outreach across multiple channels or where consent has been lost or used in the appropriate way to communicate with an individual. So what does that look like? Really about fifty percent of your base is lost or prevents or presents, pardon me, elevated risk to your contact strategy in your business. Well, as I mentioned, twelve percent is typical of what we see in the industry around attrition for internal contact requests. That's often around fatiguing the base with too much contact, with all the power that is presented with the different technologies that you've invested in. Twenty four percent of those are lost to things like disconnected or reassigned statuses, which is important because when you have an SMS strategy, which is often a much higher adoption than other channels, consent does not follow when a number has been disconnected or reassigned. So what we see in the industry today is that often organizations are going through class actions for incorrect numbers, and they're contacting these individuals on a regular basis with things like how to service them, new opportunities and products that are now coming to bear. And unfortunately, those are going to the wrong individuals. As I mentioned, unknowingly contact known professional litigators and plaintiffs. This should be something that's identified in your consumer base to know what do we need to do to prevent organizations of our status and size from becoming a victim of the types of strategies that they employ. And then really documenting that no auditable legal exemption for about fifty percent of your outreach. So what are your options? Well, there are a couple of things that you can easily implement, and some of those are things like recovering internal do not contact requests. Many organizations lose those for the time from when they actually are registered for the foreseeable future because they don't know how to legally apply the law. Or sorry, I should say, they don't know how to apply the law in order to recover some of those expired internal do not contact and then reclaim some of their marketable base. Capitalize things on like implementing the reassign numbers database service to know where consent was lost and do that on a monthly and recurring basis. First and foremost, when it comes to known plaintiffs and litigators, you should automatically block all non essential contact by understanding what channels are they receiving communications to and are those essential for the delivery of your products and services. And then finally using services that can help you centrally manage legal exemptions for all of your different omnichannel outreach. Do you need a partner who can help you go from this perception of risk and obviously the the legal vulnerabilities that come along with it to something more akin to this. So really lessening the risk factor and increasing your reach at the same time and presenting new opportunities for your marketing and sales organizations to actively engage these people in the right way and from a compliant posture. And there are a number of ways to do that. Partners like Gryphon can really help you navigate these complexities, in a real time fashion. So move away from the old adage of a manual intervention to scrub lists and then put those into a queue. And often a lot of the time sensitive nature of some of those things like calling hours, prohibitions, curfews, things like disclosures at the right time in your contact center strategy is gonna be important to maintaining a proper posture. And then tracking and having audit ready dashboards to really showcase that you've maintained the appropriate safe harbor. And also that you have all of that well documented so that if it ever an auditor requested, you can present it in short order and it's not an onerous task for your business and other technical leadership to produce those records. What we talked about before was a little bit of that before, during, and after posture. Well, that before, as I mentioned, a lot of that used to be a lot of uploads of data lists, scrubbing it and then putting it into the queue. Well, if you can do that in real time, not only do you eliminate some of the manual intervention that's required, but really you improve the accuracy of the outcomes that you're looking for. The during piece, especially when we're talking about call centers that are performing outbound outreach, well, there are things like mini Miranda's disclosures and opt out language that once heard or when they're introducing themselves in a call, they need to follow a very prescriptive sort of sequence of disclosures. Often that is not done because of minimal training. And so much of the technology that is implemented in the call center is really around how do I get them, more productive earlier, but not really understanding how do I stay on the right side of the wall. Well, we can augment those technologies with this type of things with whether it's pre call whispers or even just things that pop up on the screen to help them stay on track. And then the post call, which is the after effect. This is that whole audit posture, the understanding of the data and applying that at scale to understand where were the risks, did we do things improperly, and where do we need to remedies in the future. And this is some of the dashboarding and documentation that we can provide to really help answer those questions in short order and give not only leadership, but the business, the insights and accuracy that they're looking for to make critical business decisions to affect better outcomes. So thank you for taking the time out. Again, my name is Mark Booty. I am the industry leader here for insurance at Griffin AI and I welcome you to sit back and enjoy some of the other content that's going to follow in short order. Thank you again for your time.
Vision/Challenge Opportunity
Explore the evolving challenges and opportunities of intelligent contact compliance and why it’s critical to your outreach strategy. Marc Butti highlights the hidden risks, shrinking marketable databases, and how real-time compliance can transform marketing, sales, and servicing. Learn how to reduce risk, extend your reach, and drive better outcomes across your organization.
Hello, everyone, and thank you for joining today. My name is Mark McKinney, and I'm the VP of strategy and innovation at Gryphon AI. It's my pleasure to walk you through some critical insights on how businesses can maximize their reach while minimizing risk. Today, we'll discuss how companies can stay compliant with TCPA, TSR, and do not contact regulations without unnecessarily restricting their ability to engage customers and prospects. Striking this balance is essential. On one hand, noncompliance with regulations like the TCPA can lead to significant fines and legal action. On the other hand, being overly cautious can result in lost revenue due to unnecessary suppression of contactable leads. Our goal today is to explore how you can optimize compliance while maintaining and even expanding your marketing reach. Let's start by looking at some key compliance related metrics. The largest TCPA fine issued to date stands at nine hundred and twenty five million dollars TCPA related class action lawsuits increased by nineteen percent last year. Sixty one percent of all TCPA lawsuits were class actions. But while these numbers highlight the financial and legal risks, they don't tell the whole story. Many companies are so concerned with the compliance that they oversuppress their contact list, often reducing marketing reach by twenty five to fifty percent. This means fewer leads, fewer conversions, and ultimately lost revenue. When a company shrinks its contactable audience, it directly limits its ability to acquire and retain customers. Let's explore what this means in real terms. Consider a company with ten million customers. If they increase their marketing reach by twenty five percent, that results in an additional two point five million leads. With the two point five percent response rate, that translates to sixty two thousand five hundred more sales. Now, let's apply an average revenue per user of five hundred dollars That equates to an additional thirty one point two million dollars in annual revenue, just from optimizing compliance and expanding outreach. While the exact numbers vary based on campaign performance and industry benchmarks, the message is clear. Expanding your contactable audience isn't just about compliance. It's a powerful growth strategy. So how can businesses achieve this balance? Here are five strategies. First and foremost, avoid one size fits all policies. Overly broad compliance policies may seem like the safest and easiest approach, but they can significantly reduce your reach. Instead, adopt an approach that considers all nuances of the laws, offering the maximum benefit from exemptions. Understand contact method regulations. Different communication methods, such as automated telephone dialing systems, prerecorded messages, and manual dialing, are all subject to varying levels of regulation. Knowing the differences can help optimize your outreach strategy. Leverage communication channel differences. While voice calls and text messages share similarities, they also have distinct requirements. Recognize different jurisdictions. State and federal laws may not always align. This requires businesses to stay updated on the evolving regulations. And finally, maximize exemptions to expand reach. Express written consent is the gold standard in compliance and allows businesses to contact customers regardless of do not contact restrictions. Additionally, existing business relationships offer a valuable exemption in many states, enabling companies to legally engage customers on DNC registries. By applying these principles, businesses can expand their outreach while maintaining compliance, leading to greater customer engagement and increased revenue. Let's wrap up with the critical elements of an intelligent contact compliance strategy. Real time pre contact screening ensures compliance before outreach begins. Automated DNC list scrubbing and consent verification reduces manual errors and compliance risks. In call contact intelligence and monitoring provides oversight to ensure regulatory adherence during interactions. Dynamic and granular rule management prevents unnecessary contact suppression while maintaining compliance. Seamless integration with marketing workflows embeds compliance into campaign execution. Accurate and up to date compliance policies keeps businesses aligned with evolving regulations. By leveraging these strategies, companies can protect themselves from compliance risks while optimizing their ability to connect with customers. Thank you for taking time to join today's discussion on intelligent contact compliance. At Gryphon AI, we're committed to helping businesses navigate compliance challenges with confidence, ensuring you can engage customers effectively while staying within regulatory guidelines. If you have any questions or would like to learn more about how Gryphon AI Solutions can support your compliance strategy, please don't hesitate to reach out. On behalf of Gryphon AI and myself, we appreciate your time and look forward to continuing the conversation. Stay compliant, stay connected, and thank you again for joining us.
Risk & Reach Insights
Mark McKinney shares how real-time compliance and smart exemption management can expand your audience while reducing risk. Learn how to stay compliant with TCPA, DNC, and state laws without shrinking your reach. Protect your brand and drive more revenue with intelligent outreach strategies.
Hello. I'm Neil Keane, CTO of Gryphon dot ai. And today, I want to continue our discussion of how delivering contact compliance across your organization can ensure that you're reaching as many people as possible through your marketing and sales activities, while also ensuring you're compliant with the government regulations and company brand guidelines. In this short video, we'll look at how to get started with automated compliance and walk through a maturity model that outlines best practices for companies to reach the maximum number of customers and prospects. But before we get too deep into the presentation, let's take a look at the definition for intelligent contact compliance. Any company that does outbound marketing and sales campaigns, or does any customer service inbound via voice, mobile, SMS, text, email, any channel for that matter, is required to follow federal and state regulations required or do not contact. For example, before making a contact or making a call, companies need to know, are we calling someone on the do not contact list? Are they using their mobile phones and thereby covered by TCPA laws? Are we calling during appropriate hours and not during a curfew? Or is there a state of emergency going on where the person is located? These are just a few important scenarios you need to understand to ensure that you're being compliant. But intelligent contact compliance is more than just knowing if you're complying with rules before the call. It's also about ensuring compliance during and after a conversation. For example, during a call, you need to know if your agents are reading the appropriate notifications, notices, disclosures. And after a call, do they have access to detailed reporting and dashboards to see how compliant your agents have been and finding areas for possible improvement? The you want to be able to do this across all use cases, whether it be sales, marketing from an outbound perspective, servicing on an inbound, or for you those unique use cases like debt collections that have specific rules. As we look at the way most companies have this deployed, the old way was doing it with static list management. So a homegrown application with rules that are managed and maintained by a compliance organization with data lookups for customer lists is the traditional model for how this is done. The new way is to integrate a seamless service that can be called by any application, whether it be CRM for sales, marketing automation, workflow management systems, and available to do it both in real time as well as offline batch and to monitor all activity from a compliance standpoint, to ensure that you're balancing the risk mitigation with maximizing the number of people you can reach simultaneously. So let's take a look at the maturity model. The good news is there's, there are best practices about how to follow a maturity model to help you understand where you are today and how you can be more compliant across all of your customer engagement. This maturity hop model highlights the typical journey to ensuring contact compliance across the enterprise. Many companies start by just building a homegrown application. They typically will do this for a line of business with database lookups. So they may check one or two regulatory databases, like the do not contact list for a state or at the federal level, or do a lookup to determine if someone is matching the TCPA regulatory guidelines. With the homegrown approach, this has to be managed and maintained and typically only supports one or two lines of business. It's not rolled out across the organization. Moving up the maturity curve, the next stage typically is around manual contact certification, where users can check contact records before they make a call or send a marketing campaign. This step allows customers to be proactive, but typically in a very manual way, Typically starting with the line of business as well. As the service level matures, intelligent contact compliance needs to be scalable. It needs to be integrated across the organization. Every system should be able to make a call and determine are am I mitigating risk and am I meeting regulatory requirements. It needs to be seamless and as a part of the marketing and sales servicing process. And also needs to support all of the appropriate contact channels. It needs to be integrated and managed and maintained, externally. With the mastery of contact compliance, the next step within any organization is contact optimization. This is where you start to recover accounts that may have been incorrectly marked as unreachable. And the effort may be overly conservative with compliance and optimization. It's not uncommon to see twenty five, thirty five, forty percent or more of recovery of contacts where you may have been overly conservative in your approach to ensuring compliance. And finally, as you get to the enterprise level of contact compliance, this is where we bring in before, during, and after each interaction. At lower levels of the maturity model, the goal is to minimize risk. How do we reduce the amount of impact that we could possibly face in fines or lawsuits and help reduce the existing and potential costs associated with being out of compliance? As you move up through the organization, the real opportunity is maximizing reach. This helps your team address the largest possible audience to drive revenue, increase profitability, and increase market share. So where do you stand on this maturity model? If you'd like to learn more about this maturity model, please give us a call. We'd like to hear from you and like to discuss it in more detail and help you put together an intelligent plan. Contact us at w w w dot griffin dot ai. Thank you for your time and we look forward to hearing from you.
Maturity Model/Editions
Learn how to move from basic contact compliance to fully optimized, enterprise-wide strategies that maximize outreach while minimizing risk. Neal Keene walks through Gryphon AI’s maturity model, showing how organizations can evolve from manual list checks to real-time, intelligent compliance across all channels. Discover how mastering compliance before, during, and after interaction can boost revenue and protect your brand.
Hello. My name is Pat Roach. I'm the VP of product at Gryphon AI, and I'm here to talk about our product road map and recent releases. So at Gryphon AI, we look at our products in four ways, compliance, intelligence, integration, and insights. Compliance is our primary engine that in that enforces the regulatory rules. So the TCPA, DNC, FDCPA, COPPA, R and D, and many others. We also enforce the data rules. So the way we collect and protect your data to assure that security and privacy, laws are implemented. Intelligence is our real time area. So this is where our AI is primarily applied. So we do transcription sentiment analysis, redaction of PII, PHI data, detect key moments, as well as do what we call real time compliance monitoring, which is fairly new, and we'll talk about it in a moment. We could also analyze those items after the call. So we can detect them during the call, and then we can monitor them after the call. And we can look at the sentiment analysis, summarization of the call, other key moments that have been defined. Our integration includes a lot of investment in our API frameworks. So those, have allowed us to integrate with our channels. So, partners like Genesys or Twilio. And our APIs have also allowed our customers to integrate to their own orchestration pipelines. Insights is our reporting and dashboards. So we've done a lot with risk and reach, and I'll show you those momentarily, as well as we're focusing on audit reports and having out of the box audit capabilities. All of these features are available to marketing, customer service, sales, and collections. So collections, more recently, we've added support for Canada, and you can see all the long list of capabilities that our compliance for collection engine performs. But one of the unique things is how we implement frequency, both at the federal level, state level, or your own specific frequency requirements. From a real time perspective, we've been focused on what we call real time compliance monitoring. So during a phone conversation, we'll detect, the various industry rules and regulations as required by telemarketing disclosures, as well as bringing the industry specific rules, that we're working on currently. So let's take a look at it. Hello? Hi. This is Patricia calling from Gryphon AI. I'm calling to talk to you about conversation compliance. Do I have permission to record this call for quality assurance? Yes. That's fine. Great. Thank you. I also need to confirm that you're at least eighteen years old. Yes. And you have the right to opt out of future calls at any point. Griffin AI has a solution for conversation compliance that allows companies to ensure adherence to compliance rules during the call. Is that something you'd be interested in? No. I'm not interested in this. I would rather risk compliance violations. Okay. Have a good day. Great. Thanks. So you saw Gryphon AI in action there, monitoring a call and listening for those, regulations that need to be enforced. After the call, you can also analyze and see which agents may be struggling. You can see which rules have low or high success rates, and you can look at individual calls and see if any issues are arising. You can also get into the details of any sentiment analysis, how it's occurred at any moment in the call, relisten to that audio as it occurred. You can search the transcript, across all your transcripts and look for certain, activities that are happening. You can define key moments and have the AI detect them, as well as do a variety of scoring on the outcomes. From an integration and channels perspective, we've done a lot of work on our integrations, but a big focus has been Salesforce. So we we recently released Salesforce, what we call version one dot ten. It has a lot of new features, including the the real time, that I just demonstrated. Two point o will be coming this quarter, and it will now provide the ability to do manual certifications and have full control about when you want automated certifications to happen. So when you're, querying up a contact and displaying it or when you're refreshing a page or when you're making a call. Also, our integrations, we've recently released a new version of our mobile app. So this this mobile app, allows the workforce, the agents that are out in the field, to also be making compliant calls, and this is all done through a single code base. So whether you're using Salesforce or you're using our mobile app or you're using our GRIF experience, they all call the same compliance engine. And this just demonstrates an integration we have with Genesys Cloud. So you can see how our streaming capability integrates to Genesys and not only provides outbound call compliance, but we can also do inbound. And these integrations, we will continue to expand. We're doing significant work right now with Adobe, so expect to see some, near term announcements. Finally, our insights area, a lot of dashboard and report development has happened in recent months with our product we call Gryphon ONE insights, really focused on this risk and reach, message. So you can see what risks are being avoided at the detail level, every type of check we're doing. You can see how your contactable base is growing, how your contact recovery is performing, and all the way down to individual agent level, all the way down to every single law and regulation that we verify. We also will be releasing our regulatory guide for you all to use where you can search and browse all the laws and regulations at state and federal level. So we covered most of the roadmap here, but I'll leave this with you so you can have it on a single slide. Areas that we will continue to invest is taking our risk and reach analytics all the way to insights and recommended outcomes changes you can make to your business. We also are adding a gateway or access into all Gryphon products to streamline your administrative activities, as well as continuous investment in our compliance engine and really progressing towards the next generation of that compliance engine, including a user experience about how we ingest ingest files and share data with you. We're we're gonna be moving all of our transaction data to a warehouse. So you will now have volume overage billing reporting in near real time, and that will be accessible to you through the Gryphon ONE insights. It will also allow you to, connect your own BI tool. So we'll be able to get datasets to you, and you can integrate it with your own data for analysis. Vertical and industry offerings, we will continue to progress on. Specifically, in insurance, we have a lot of activity as well as in financial services. So those that real time call monitoring, expect to see vertical solutions in that area. Also, adding your own internal policies and compliance that you would like to enforce during calls, that experience will be coming. The last thing I'll say is we are now moving to twice yearly product launches, and they will be very theme based. So you'll see much of what I talked about here, kind of reach to your sales, marketing, service and collections so you can have compliance applied throughout your organization as well as maximizing your contactable base and balancing that with mitigating risk. So we will continue to do product releases throughout the year as features become available. They will be made available to you. But the big launches will happen in this year in June and October. If you have any comments or questions, please don't hesitate to reach out and contact us. Thank you for your time.
Roadmap/1H 2025 Launch
Get a first look at Gryphon AI’s latest innovations across compliance, intelligence, insights, and integrations, with this preview about major updates coming soon. Pat Roche shares how new capabilities like real-time call compliance monitoring, enhanced reporting, and expanded integrations are shaping the future of intelligent contact compliance. See how Gryphon AI helps organizations maximize their reach while maintaining regulatory confidence across every channel.
Hi. This is Stefan Dunnigan, vice president of field operations here at Gryphon AI. I'm responsible for, among other things, our sales engineering team, and I'm joined by Eric Chebe. Eric, why don't you tell us a little bit bit about yourself? Thanks, Stefan. Hi, everybody. Eric Chevy, vice president of customer success here at Gryphon. I oversee our, implementation team, our consulting services, technical support, as well as our customer success teams. Thank you, Eric. Today, we'd like to talk to you a little bit about the GriffinOne platform and and specifically how we integrate with, organizations and and their providers. But before we do that, I'd like to just do a little bit of baseline on on who Griffin AI is. So a little bit about the GriffinOne platform and and and its components. We like to think of this as the four pillars of of Griffin. Obviously, you have the compliance component. That is the regulatory rules and regulations that we are, pulling in from the various sources and aggregating for our customers and and and partners. And then you have all the data, meaning the proprietary data that customers support, such as their legal exemptions and their consent records and opt out records and otherwise, as well as all the rules that exist. So it's not just, there are a bunch of lists. There are other rules that, dictate how you can contact someone, when you can contact someone, and we basically aggregate all that data. The, other pillar one of the other pillars that we have is our intelligence pillar. That's, either, ingested in post call analysis, meaning I can listen to a call, for instance, in post call and see, how I'm faring in in relation to how I should, as well as real time capabilities, Meaning, on the call, we're transcribing in real time. We're listening for keywords and key phrases, and we're coaching and training the agents based upon what we're hearing and what the intelligence is telling us. We also have insights. Insights is the audit logs. Right? That's the audit logs around your certifications, ensuring that you have a full trail of every transaction that goes through the system. And then dashboards. And the dashboards come in many forms. It it both the risk components of what you're doing, as well as the reach components, meaning the ability to contact more people than less people. And then the ability to actually consume what you see within the intelligence pillar. And then finally, you have the ability to integrate with Gryphon seamlessly. And that is all channel, meaning we support phone, SMS slash text, email, postal mail, etcetera. And we do that through a variety of, of connectors. Right? That is our open API framework, our SIP SIP infrastructure and other mechanisms where we can get in the path of those, the interactions and make real time decisions, report on them, etcetera. And then all of our solutions leverage the Gryphon ONE platform, to make real time decisions and deliver our solutions. This, this is great, Stefan. How does Griffin ensure that the data and the rules are compliant with all the industry standards? It's a great question. We work, closely with both our internal counsel, as well as, third party counsel to ensure that we're on top of all the regulatory rules from a contact compliance perspective that that occur. So we're tracking the rules. If anything changes, we adjust the platform and and and the databases that reside in the platform accordingly. That could be in the form of a adjusted legal calling hour. It could be in the form of a a new list that we need to adhere to. It could be in the form of things like reassign numbers where numbers that have changed ownership, that ownership, does not necessarily mean consent follows. So we're constantly tracking all the regulations and making sure those new new rules as they're passed, as they navigate the various legislatures and go through to the, you know, the governor or or the agency's, signature, and execution, they're implemented in part of the platform for all of our customers and partners. Awesome. On the bottom, you talk about audit reporting. Why is it so important to have standardized audit reports? It's a great question. I mean, without standardized order reporting from a from a contact compliance perspective, if a regulator or a class action attorney or a professional litigator, a serial, plaintiff comes knocking, you're starting to negotiate what your fines and penalties are at that point. There, you need to ensure that you have a full audit trail of every single certification that's done, every single proprietary data management transaction that's done. You need to have that information to, in essence, defend yourself. Otherwise, you'll be looking at your multimillion dollar fines and we've seen them, you know, bordering on a billion dollars. That's great. Thank you. Just a little, more information on the GriffinOne integration. As mentioned, we have an open API framework, and I just want to take you from left to right. On the left, you'll find the calling and texting agents that are connected to a CCaaS platform, a unified communications platform, a CPaaS, SBC, or any other platform that that, is supported, and through an API gateway and prototypically a rest API call, but we do support SOAP as well, you're gonna see that request come over. The last thing before a call or text goes out the door or an email goes out the door, it's going to call out to our API gateway. It's going to come down through our web and app layer, and it gets it's going to query the database in your proprietary rule of dataset. And it's gonna make a determination whether or not this contact point is reachable at this, at this point in time. If it's not, it's gonna send back a response to, not allow the call to go out or the text to go out, and it's gonna be stopped at, at the platform level. If it's okay to call, we reply back and a the platform will send that call, text, what have you, back out using prototypically SIP over the public switch telephone network infrastructure to the foreign carrier and ultimately the consumer. And then towards the bottom, you'll see the Gryphon dashboard and you'll see client managers. That's where you can access your dashboards. That's where you can aggregate all of your reporting data, listen to your recordings, etcetera. And by the same token, we also support SIP. Gryphon long ago built out a telephony infrastructure to support calling methodologies for contact appliance in our GriffinOne platform, in our ecosystem. So through mobile apps, softphones, for just certifications alone, clip to dial, other other access methods, you can call through us using SIP and the call path is very similar. You have the customer, the platform on the left, you have an SBC, which is a session border controller. That's that's in essence your voice gateway. And it's using SIP invites to our our where Griffin resides in the middle, and it trickles down to the same, you know, media layer to our applications and database. And based upon your proprietary proprietary database and your dataset rule set, we're gonna make a decision on whether this call can go out or this text could go out, and we're going to respond back to the SBCs. And same, same deal. If it's okay to call, it goes out. If it's not okay, it stops at that point. It goes no further. This is great. Thanks, Stefan. How do most platforms integrate with Gryphon? In the past, many platforms integrated us with us through the telephony layer, and we still have a multitude that do, whether they're carriers and in some cases, platform providers. However, we see a a big shift towards our open API framework based on the speed of processing. You know, Griffin is built for speed. We're built not to add any degradation or latency to these requests. So round trip, you're talking hundred milliseconds, from start to finish. And that is by design, being that we integrate in real time with these platforms and they have sensitivity to any sort of latency. It affects the dialing algorithms or texting algorithms. We can reply back and we can reply back just as quickly on the API layer as we can on the telephony layer. Fantastic. So just another way to sort of parse out the, Gryphon ONE platform. If you're looking on the left, every organization that we do work with has sales, marketing, servicing, consumer debt collections, and they do that through a variety of different sources, platforms, etcetera. And then they communicate through, you know, with the GriffinOne, cloud. Right? The GriffinOne platform, which is the middle layer. On the left, you see conversation compliance. And what conversation compliance is, is it is it's that before check. That's the pre call, pre text, pre email check that says, can I contact this record or can't I based upon all the rules that exist? Whether they're marketing compliance specific, like do not contact and TCPA and t and and TSR based, or they're based on specific collections requirements if it's a collections call. And that's across all channels. And it's very configurable in terms of how you, query us, whether you're using, a existing customer list or you're doing a win back campaign or you're doing, a cold acquisition campaign, we could adjust the rules accordingly. And then moving to the right, you see our conversation compliance, product. And what that is is it's during the call. That is being in the path of the call, listening, transcribing, the the audio or or the media, and then making that data available in real time to the agent. Right? Identifying key moments, providing real time coaching and training guidance through card pops and otherwise back to agents, so that they can make decisions. Stefan, can you talk a little bit about the sentiment analysis and, like, how would a call center supervisor use it to coach their agents and, you know, ultimately drive drive more revenue? Yeah. When when I think about sentiment analysis and how customers leverage it with the within our platform, I think about customer satisfaction and customer experience. Right? That that is where your where organizations have gone and the industry has gone. Those are very important indicators of how an organization is performing. And sentiment analysis fits right in. Right? Detecting emotion, especially heightened emotion, and being able to remediate it, in real time or in your real time is is priceless to organizations. They do not want to get have a consumer on the other end getting emotional without an interaction. And as soon as you sense that that that emotion is toggling up, being able to remediate it at that point in time. Awesome. Thank you. Great. And then the last thing I'll mention is the conversation insights. That's the after. That's what we talked about from a dashboard perspective. Reporting on your risk posture, your scores and otherwise. Where are you seeing the most restriction? Is it on a federalist level? Was it stateless? Is it time bound restrictions? Everything can be reported there, as well as the fines or penalties that have been averted by using the platform. And then you have your reach component. That is what is, should be reachable based upon the letter of the law and taking advantage of the legal loopholes that exist. So things like managing legal exemptions and consent and running hygiene against your list. All that plays into the reach component. And then finally, we have a close call analysis player, which allows you to go back, listen to the recordings, look at those key moments, s look at the scoring, and then basically get a better feel for where a conversation went. It's it's embedded in in real time redaction, so no one sensitive information makes it past the initial, transcription and and audio. It it does not make it to the PCA player. And then the lesson I'm gonna touch on on this this particular slide is if you look at the the overarching clouds on the top, those signify the the platform providers that we that we work with. Right? The the platforms, the carriers, the the UCaaS, CCaaS platforms, and, you know, marketing Marcom platforms. And in the case of Adobe, you know, we we are able to integrate in real time through the with the real time Adobe platform, that Adobe real time customer data platform or their real time CPI. That that's a platform that enables businesses to unify customer data, generate real time insights, and deliver your personalized experience at the point of that of that interaction. And anytime you do that, you have a contact compliance concern. Right? So you need a system, you need a platform approach. You need a system like Griffin to be able to make real time decisions, not only on the list that exists, but is this record going out after legal contact hours or before legal contact hours? Am I exceeding frequency thresholds that exist on a state or federal level? Am I calling on a state holiday or a state of emergency prohibition or texting where that's not allowed? So there are components where you have to embed, real time checks. And as well as just overarching, these platforms are changing dynamically. Data's coming in and out constantly. And you had asked before, Eric, about, you know, us managing the data and updating the data. Well, it's it's a constant flow of data into the platform based upon the rules and and shifting datasets. And, I also mentioned Salesforce. We've had a long standing Salesforce managed package, which allows you on any object record to render the content the current contact compliance status of a phone number, of a text, of an email on the screen as you're rendering a object record, whether it be a account, contacts, opportunity, tasks, whatever it may be. Speaking of Salesforce, can you explain the significance of a feature like click to dial? Yeah. Through, through our telephony infrastructure, we have the ability to layer in click to dial in applications like Salesforce and the managed package. So, not only can you get the contact status back, with various indicators of, you know, contactable or not. You can also, if it is contactable, initiate a call, initiate a text where, through a Click2DOT, workflow, we will bridge the agent that initiated the, the, the outreach and the consumer, and we'll be in the path of that call. And that's where a lot of the, what we talked about for the during component comes into play, where now we could transcribe the call, we could redact the call, we could present it in the ecosystem that is Salesforce, where when big organizations make investment in platforms like this, they fully expect to be, you know, as as high adoption as possible, and they expect every one of their agents to live there. They do not want them outside of that. So we're basically extending our intelligence, our capabilities to the totality of the discussion using a platform like Salesforce. That's awesome. So if I'm trying to get in touch with one of my contacts in Salesforce, all I need to do is look at the contact record, and Griffin will automatically certify the the the phone numbers that are on the page, and I just click on the the number to dial it? Absolutely. And not only that, we'll do a second check as we initiate that phone call to say, hey. Did the status change? Is it did did did someone get added to the opt out list? Did they see legal calling hours? Whatever it may be, we'll do that last that last second check to ensure that nothing changed and no, no potential compliance, holes exist. Great. And just to wrap up, I wanted to talk a little bit, highlight what we discussed today. You know, Gryphon, the Gryphon platform is built for seamless deployment, right? It's built for integrations with whatever system record, whatever whatever platforms you're using, CRM, CCaaS, UCaaS, Carrier, Marcom, and otherwise. We've been doing this a long time. We we we have a platform that provides bullet bulletproof contact compliance with ease. Right? The more complex an organization is, the more systems they have, the more integration points they have. You know, we have some customers that exceed a hundred, you know, that are that are fast approaching two hundred. The more value we could bring Because we sit in the middle of all that activity, we not only aggregate the transactions and the certifications as stated and and deliver them in reporting for for evidence of of of compliance, we also make those real time decisions on whether those records should go out or not, including time out. We're purpose built. So we're built from the ground up for large volume. We no latency, so we don't affect any sort of algorithms that exist in these platforms. Accuracy of the data, redundancy, flexibility, scalability, all with an eye towards delivering regulatory and business specific contact compliance requirements to end users, which otherwise would struggle to do so. And then we are carrier grade. So we deliver a five nine approach to marketing compliance and consumer debt collections. And that's outreach that includes before, during, and after your contact compliance needs. As I mentioned upfront, we're we're battle tested. We're tested. We're twenty five years of doing this within the Fortune space with billions of transactions processed a month month. There's a lot of traffic that's moving to our platform. It's getting processed quickly, and it's getting returned, and it's not slowing down any of the existing processes, call flows, workflows of of our customers. We have a kiosk to call center approach, meaning anywhere you're doing interaction, whether you're in a contact center, whether you're at a kiosk at the mall, whether you're at a home based, office, whether you're a door knocker, whether you're a hybrid employee, whether you're on your remote or employee on your cell phone, doesn't make a difference. We can get in the path of that interaction and we can apply the compliance check, we can comply apply the enduring component, and we can also report on that activity. And then the last thing I'll mention is, it is a consistent user experience. It's embedded compliance, but it does not alter the agent's day to day. Right? It's invisible to them. It's all behind the scenes. They don't know what's happening. The organization is protected, but the agent's not affected. This this was great. Thank you so much for presenting this with me today, Stefan, and and thank you all for listening. If you'd like to learn anything more about Gryphon or the Gryphon ONE, platform and the solutions that we provide, please visit griffin dot ai, and we'll be happy
Partner Integrations
Learn how Gryphon ONE integrates seamlessly with CRMs, CCaaS, UCaaS, carriers, and marketing platforms to ensure real-time contact compliance. Stefan Dunigan and Eric Chebi share how Gryphon AI’s APIs and telephony solutions keep businesses compliant without disrupting agent workflows. See how Gryphon AI delivers a consistent, scalable experience across all channels.