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Expand Reach with Contact Compliance
October 16, 2024

In today’s digital age, expanding your reach while maintaining compliance with regulations like the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), and Do Not Call (DNC) requirements is crucial for businesses that aim to balance growth with regulatory obligations. By adhering to TCPA, TSR, and DNC compliance, businesses can ensure they respect consumer privacy while avoiding unwanted communications and potential fines.
However, many organizations fear that implementing a robust contact compliance solution might limit their outreach efforts or shrink their contact database. The truth is, when executed correctly, compliance strategies can actually expand your reach. By capitalizing on all relevant exemptions, targeting the right audience, and ensuring TCPA compliance, you can create meaningful connections and drive better engagement, ultimately enhancing your business’s outreach and effectiveness.
How to Expand Reach with Contact Compliance Solutions
There are a few ways you can expand your reach by implementing a comprehensive contact compliance solution. By leveraging exemptions like established business relationships, express written permission/consent, expired opt-outs, and specific state-level DNC contacts, you can grow your marketable universe while still adhering to TSR, TCPA, and DNC compliance.
Established business relationships (EBRs)
Established business relationships (EBRs) serve as key exemptions under the TCPA, TSR, and DNC rules, allowing companies to reach out to consumers under specific conditions, even if they are on the National Do Not Call list or individual state lists. When a company has an established business relationship with a consumer, they are permitted to contact them under certain conditions even if they have previously registered their number on a DNC list. These relationships can be categorized as either inquiry or transaction-based, and understanding these nuances is essential for compliance while still making meaningful contact. Additionally, make sure to check for state-level TCPA compliance, as regulations for EBRs may vary from state to state.
Express Written Consent
The second exemption is express written consent. When you have express written consent from a consumer, even if they are on a DNC list, you are allowed to contact them. Sometimes a consumer changes their mind about being contacted. They may opt out of receiving messages or calls from your business but later see a deal or promotion they are interested in and want to receive some information. An automated, real-time compliance solution will update that consumer’s contact preferences in the moment, so you know that the consumer is now permissible to contact under certain conditions.
Maximize Outreach with State-Level DNC and Internal Opt-Outs Expirations
Once you register your phone number on the National DNC list, you never need to re-register it. It never expires (the FTC National DNC Registry does not expire records, but it runs and purges numbers that have changed ownership). However, state-level TCPA laws and internal DNC lists sometimes do have an expiration date. Companies can use expired state-level and internal opt-outs to reach back out to consumers who have previously opted-out.
Another important thing to note is that while state-level and internal DNC lists may expire, be aware that consent to being contacted applies to the person, not the phone number. Suppose a consumer changes their phone number or a phone number gets reassigned by the time that your organization’s internal DNC policy expires. The consumer you intend to contact may have gotten a new phone number. It’s important to check every number against the Reassigned Numbers Database before reaching out.
How an automated contact compliance solution can help
Using an automated real-time compliance solution like Gryph for Compliance enables you to capitalize on exemptions and ensure adherence to the Telephone Consumer Protection Act (TCPA), Do Not Call (DNC), (Telemarketing Sales Rule (TSR), and collections compliance regulations. With the right tools, companies can identify contacts they are legally allowed to reach out to again, increasing their contact database by 10-20%. This not only reduces risks associated with violating the TCPA or DNC, but also opens up significant revenue-generating opportunities.
Let Gryphon take the heavy-lifting out of contact compliance and keep your outreach compliant with the latest FCC rules on lead generation and state TCPA compliance. Contact us today to learn more.
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