Company Spotlight
Background
- A leading U.S. financial institution catering to millions of customers nationwide underwent organizational restructuring across multiple business units
- Resources and teams were merged to support future initiatives
- Previously independent business units now require a more integrated approach for outreach and compliance processes
Challenge
- Ensuring legal and corporate compliance for capturing and documenting consent
- Synchronizing consent capture across interaction points and business units
- Managing fragmented internal Do Not Contact (iDNC) lists across business units
- Increasing marketable leads and revenue potential
Solution
- Continuous database monitoring to reclaim locked records
- Identifying new customer consents for legal marketing outreach
- Expiring opt-out records per federal and state rules
- Data hygiene to update Do Not Call records with changed ownership
- Automated reporting and audit trails
Results
- Recovered 51 million records, enhancing outreach potential
- Increased marketable universe by 50%
- Unlocked sales opportunities worth hundreds of millions of dollars
Why Gryphon?
- Market leader for contact compliance solutions, protecting the bank from fines and litigation
- Consultative partner providing ongoing support and recommendations, aiding the bank in navigating changes and managing reach
- Enterprise solution, empowering increased revenue potential while ensuring regulatory compliance
Want to read the full case study for more insights? Get your copy here.