How to Comply with the FCC’s Upcoming Consent Revocation Rule

Over the past year, significant legislative and regulatory compliance changes have reshaped how businesses handle consumer communications, especially around consent requirements. One of the most impactful updates is the Federal Communication Commission’s (FCC) Revocation of Consent Rule, part of the broader Telephone Consumer Protection Act (TCPA). Taking effect on April 11, 2025, this regulation introduces stricter rules for revoking consent for robocalls and robotexts, requiring organizations to honor opt-out requests within ten business days. 

This new regulation, designed to strengthen consumer protections against unwanted communications, ensures that consent revocation is straightforward and enforced promptly.

In this blog, we’ll explain what the FCC’s Revocation of Consent Rule entails and share actionable steps to help your business stay compliant.

Understanding the FCC’s Revocation of Consent Rule

The FCC’s Revocation of Consent Rule is part of the broader Telephone Consumer Protection Act (TCPA). Beginning April 11, 2025, organizations will have to honor consumer’s choices to opt out of robocalls and robotexts as soon as possible, and no later than 10 business days from the date they received the opt-out request. This new timeline brings revocation of telemarketing calls and texts into alignment with email, which has been in place for years under Federal Trade Commission’s CAN-SPAM Act.  

Consumers must be able to revoke consent through any reasonable means. For example, responding to a text message with a standard reply like “STOP”, submitting a request on a website, or key press-activated opt-out mechanism.

This law applies to all robocalls and robotexts, including those from wireless providers. So, subscribers may be able to revoke consent from their own provider if desired. 

Steps to Ensure TCPA and Consent Revocation Compliance

Assess Your Current Consent Practices

Start by assessing your current consent practices. How long does it currently take your organization to honor consent revocation requests? Review your compliance procedures to ensure that your current system has the capacity to honor opt-outs within 10 days.

Where do you store opt-out data? With the new law, it is not enough to simply say you are compliant. Telemarketers/solicitors and debt collectors have a legal obligation to prove it to protect their brand reputation and shareholders. If you do not have clear audit trails that track and record consumer contact preferences, you may face legal troubles.

Update Consent Policies and Procedures for FCC Compliance

Preparation is key. Start updating your organization’s consent policies and procedures now so that you are prepared for next April. 

Implement consent procedures that support revoking consent through reasonable means by providing clear and accessible options for users to opt-out, such as website forms, or SMS replies. Use an omni-channel approach to acquire consent across the board, so if consent is revoked it does not restrict all forms of contact.

It’s also critical to track the type of communication your organization is sending. The new law applies more broadly and restrictively to revocations on informational messages, so it’s important to monitor if the type of messages consumers are receiving are informational or promotional.

Automate Consent Revocation with Real-Time Compliance Solutions

A real-time, automatic solution that tracks and manages consent preferences will be vital for remaining compliant. A compliance solution can not only automatically update consumers’ contact preferences to enable real-time opt-outs, but it can also manage and store those records should you ever need them for auditing purposes.

There’s a common misconception that a compliance solution can hurt your outreach. However, that does not have to be the case. A compliance solution can perform data health checks to ensure you leverage all applicable contact exemptions for reaching consumers. You can expand on missed outreach opportunities by applying contact exemptions like established business relationships, prior express written consent, and more.

Honoring consumer preferences also builds trust and credibility for your brand and reinforces more viable consumer outreach. When performing outreach, you know that you are calling, texting, and emailing consumers who are interested in your products or services, making your marketing spend more efficient. 

Monitor Compliance to Stay Aligned with FCC and TCPA Requirements

Set up a monitoring process to ensure ongoing compliance even after the law has gone into effect. Regular audits and reviews of consent practices across both internal systems and vendor partners will ensure that your organization remains compliant with all applicable rules and regulations. 

Partner with Experts for FCC Revocation of Consent Compliance

With rules and regulations constantly changing, it can be tricky for leaders who are managing sales and marketing outreach for their organizations to stay up to date with the latest legislation. Don’t risk trying to navigate the ever-evolving TCPA and DNC landscape on your own. Instead, let Gryphon help.

Gryphon is the only automated, real-time, intelligent contact compliance solution on the market that enables enterprise-level organizations to mitigate risk while maximizing reach.

If you need help managing customer contact preferences, exemptions, and more, reach out to us today.