Company Spotlight
Background
- Telecommunications leader with 2600+ locations across the U.S.
- Operational challenges led them to acquire a prepaid wireless company
- Transitioning to a postpaid model to become a major mobile carrier in the U.S.
Challenge
- Engaging in more intensive subscriber acquisition efforts
- Increasing customer upsell and retention
- Expanding sales efforts beyond their retail stores
- Developing new marketing campaigns tailored to a competitive postpaid market
- Mitigating regulatory risk is crucial since a prior TCPA lawsuit led to a multi-million-dollar payout
Solution
- Real-time contact compliance that blocks illegal communications to prevent regulatory risk
- Centralized compliance enforcement that can support remote personnel and adapt as they scale their outreach efforts
- Custom controls for identifying legal and business-specific exemptions to maximize reach while maintaining regulatory compliance
Results
- 49% increase in contacts from 2023 to 2024
- Expanded multi-channel reach year-over-year with company-specific exemptions:
- Phone: 99% to 100%
- Text: 88% to 94%
- Email: 70% to 89%
- Potential to re-establish marketing outreach to 2.25+ million customers, driving millions in revenue potential
Why Gryphon?
- Trusted partner, providing ongoing strategic support that enables them to focus on their business rather than the regulatory environment
- Comprehensive solution, providing enterprise-grade contact compliance so they can confidently expand their marketing footprint
- Platform flexibility, delivering compliance protection regardless of tech requirements
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