Yesterday, the Federal Communications Commission (FCC) released a public notice seeking opinion on the interpretation of the definition of an Automated Telephone Dialing System (ATDS) as defined by the Telephone Consumer Protection Act (TCPA). In the recent case of Marks v. Crunch San Diego, LLC, the ruling made by the U.S. Court of Appeals for the Ninth Circuit Court cast a broad definition of what qualifies as an ATDS. This comes in contradiction to the DC Circuit’s March 2018 ruling declaring the FCC’s 2015 definition of an ATDS as overly broad.

According to the FCC, the TCPA defines an automatic telephone dialing system as “equipment which has the capacity—(A) to store or produce telephone numbers to be called, using a random or sequential number generator; and (B) to dial such numbers.” In July 2015, the FCC issued a declaratory ruling casting this broad definition of ATDS on almost all dialing platforms.

Interpreting the ATDS Definition

The FCC seeks comment on how to interpret and apply the definition of an ATDS, specifically the phrase “using a random or sequential number generator,” in light of the Marks ruling. In this case, the district court ruled that the system that allegedly sent automated text messages to the plaintiff was not an ATDS under this portion of the TCPA’s definition.

Other questions surrounding the interpretation of ATDS by the FCC include: Is any device with the capacity to dial stored numbers automatically an automatic telephone dialing system?  What devices have the capacity to store numbers?  Do smartphones have such capacity?  What devices that can store numbers also have the capacity to automatically dial such numbers?  Do smartphones have such capacity?

All comments on this issue may be made using the FCC’s Electronic Comment Filing System.

Q4 2022: DNC and TCPA Marketing Compliance Updates

As if uncertain economic conditions weren’t presenting enough of a challenge for organizations going into 2023, risk is also expanding in the form of constantly evolving Do-Not-Call (DNC) and TCPA…

The Comprehensive Marketing Compliance Checklist for 2023

When considering your business outlook for 2023, have you accounted for the laundry list of ever-changing marketing compliance regulations that your sales organization must follow to avoid costly fines and…

The Sales Leader’s Guide to Conversation Intelligence: How to Find the Right Solution for Your Sales Team

As organizations are growing their tech stacks to assist their remote and hybrid teams through the sales process, a conversation intelligence (CI) tool can offer insights into prospect and customer…