Best-selling author Trish Bertuzzi is Founder and CEO of The Bridge Group. She is an expert on all things inside sales and helps sales and marketing leaders use that function as a revenue engine for growth. Her book, The Sales Development Playbook: Build a Repeatable Pipeline and Accelerate Growth with Inside Sales, is an Amazon bestseller.
In The Sales Development Playbook, Ms. Bertuzzi guides sales leaders to create a proven system of sales development through understanding how to effectively build new and repeatable pipeline. She advises the modern sales leader in avoiding this pitfalls by offering six elements of sales development to create a proven system for a sales organization.
In this interview, Ms. Bertuzzi explains how to build said system by improving pipeline, prospecting, and performance – by identifying both your ideal audience and the metrics that matter within your sales team.