Meet The Universal Banker

Did you know the average monthly branch volume has decreased each year since 1992? We don’t have to tell you that with the decline in foot traffic to your branch that is another lost opportunity to cross-sell one of your’s banks products or services. As foot traffic decreases at bank branches across the country, the banker’s role is evolving into a hybrid of traditional teller and personal banker. This position is known in the industry as the Universal Banker.

As foot traffic decreases at bank branches across the country, the banker’s role is evolving into a hybrid of traditional teller and personal banker. This position is known in the industry as the Universal Banker.

This universal banker specializes in everything from teller transactions, customer services, and loan transactions.

As banks start to rethink the way their bankers conduct business in their branches they need to have a strategy to increase the share of wallet and foot traffic at their local branches.

5 Things The Universal Banker Can Do Build Brand Loyalty, Increase Share Of Wallet and Foot Traffic:

  • Help bank customers with serious account problems
  • Open new accounts
  • Help bank customers with bigger transactions
  • Upsell and cross sell products and services
  • Build relationships with bank customers to build brand loyalty

Want To Learn More? Check Out Our New Infographic- Giving Rise To The Universal Banker.

Sales Activity is Predictive Of Your Bank’s Success.

If branch managers can’t measure activities like cross-selling and up-selling your bank’s products and services how can you expect your bankers to improve them?

If you would like to get real-time visibility into your banker’s phone-based sales activity, click here. 

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